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Step-by-step ways to get started on setting up a TikTok shop

Create a TikTok business account: If you don't already have one, create a TikTok business account. This will give you access to the TikTok Creator marketplace and other business features.

Build your brand presence: Before setting up a shop, establish a strong brand presence on TikTok. Share engaging content and grow your followership to increase awareness and trust among your audience.

Apply for the TikTok Shop feature: TikTok is currently rolling out the shop feature, so you'll need to apply and wait for approval. Go to "Settings" > "Business Suite" > "Shop" to start the application process.

Set up a Shopify store: TikTok currently integrates with Shopify, so you need to have a Shopify store to link to your TikTok shop. If you don't have one, create a Shopify store and set up your products.

Connect your TikTok and Shopify accounts: In your Shopify dashboard, go to the "Sales Channels" section and add TikTok as a sales channel. Follow the prompts to connect your TikTok and Shopify accounts.

Upload your product catalog: Once connected, upload your product catalog from Shopify to TikTok. Ensure your product titles, descriptions, and images are optimized for TikTok's mobile format.

Create TikTok shop videos: Start creating TikTok videos showcasing your products. Use engaging and creative content that highlights the unique features and benefits of each product.

Use influencers for promotion: Collaborate with TikTok influencers to feature your products in their videos. This can help boost visibility and drive more traffic to your shop.

Enable the TikTok shop feature: Once your TikTok shop videos are ready, enable the shop feature in your TikTok settings. This will allow viewers to browse and buy products directly from your TikTok page.

Monitor and optimize: Keep track of your TikTok shop performance, including sales, engagement, and customer feedback. Use this data to optimize your product offerings, video content, and marketing strategies.

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